Managing the operations for a brand in a smart and more productive way is typically determined by the key elements of time to market, brand consistency and cost.

If you add the challenges of globalization and multichannel, things can get complicated quickly.

A first, and prerequisite step to take is the establishment of a central repository that consolidates and manages information and assets. From there on, the processes that create and publish information can be identified, optimized and supported by specific tools such as workflow and collaboration tools, database publishing.

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Companies that revolve around products usually share the challenges of Brand onwers, with some additional specific concerns. Time to market, brand consistency and cost are still main drivers, and globalization and multichannel are equally important here.

Adding to this complexity is product data, that needs to be consolidated or created, localized, and quickly and accurately published in a myriad of technical and marketing driven channels.

Building a repository here combines the requirements for digital asset management (DAM) with that for product information management (PIM, or master data management MDM). Key users are no longer exclusively marketing, but also product management are important stakeholders in the combined DAM/PIM project.

Database publishing such as automated catalogue layout, but also packaging or integration with sales apps becomes increasingly important.

Workflows now no longer exclusively turn around creative and localization, but also around product management.

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The media industry customers in our portfolio are as diverse as broadcasters, publishing or games.

All of them share however the concern that content is core. It is what the create, manage and ultimately sell.

In the media world, digital asset management goes well beyond the entry level. Content is diverse in nature, both in size, file types and metadata. Collaboration becomes important when working together with external partners to supply material. Keeping track of licensing, use and digital rights management is key.

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Retailers usually deal with the combined worlds of Brand and Product. They are a brand, they sell products. On top of that, they have a large number of remote operations where excellence in brand experience and accurate product information are key.

A combination of DAM & PIM, streamlined processes for the creation and publication of information can facilitate this.

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Agency networks are dealing with a transforming service model in a changing market under pressure.

Technology, and lean processes facilitated by technology, can help you

• Add value by offering an integrated service that adds operational value to the strategy and creative that is your trade.
• Structure and optimize collaboration between client and agency, between global offices in an agency network
• Stay ahead of market demand by integrating efficiencies such as self-service models and off-shore production

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